LexRex Communications in conjunction with the Hertfordshire Law Society invites you to a free 1 hour webinar on Tuesday 11th May 2021 at 1pm to explore how law firms can harness the power of the media to raise their profile.
About this Event
Do you see media relations as a mysterious dark art? Do you want to get involved but don’t know how? Or perhaps you want to become known as the ‘go to’ lawyer for your particular niche.
Join this exclusive webinar for Hertfordshire Law Society with LexRex Communications founder Victoria Moffatt to explore how lawyers can access the media to build their profile, strengthen their reputation and generate new business.
What we’ll cover in this one-hour webinar:
• Identifying your target audience
• Identifying target publications
• Making contact with journalists
• What makes a great story
• Different channels / different approaches
LexRex Communications are delighted to announce the return of the LexRex: Trusted Partner series of webinars. LexRex Communications ran these sessions during the first lockdown, helping to answer the questions and concerns being considered by law firm leaders the length and breadth of the UK between April and July 2020.
LexRex Communications are now back, and this time they are looking ahead to identify and help to overcome the challenges that keep managing partners and directors awake at night.
The series starts with sessions on all things marketing and PR. We believe that firms need to continue to be front of mind and effectively reaching their audiences in order to be successful in the months and years ahead. Those that do this will steal the march once clients are ready to start buying legal services with more consistency. We understand there are other challenges that may seem greater right now, but previous recessions have shown that strong marketing and effective communications can help to make or break a law firm.
Book your place at our first session to find out more.
Media Relations for Lawyers: Getting your law firm on the front pages
Tuesday 11th May
1pm – 2pm
This one-hour session will look at how to create new media opportunities and take advantage of breaking stories. It will also cover how to build and manage relationships with journalists, as well how to maximise your PR opportunities and ensure they are an integrated element of your broader marketing plan.
LexRex: Trusted Partner series
Victoria Moffatt is the managing director of LexRex Communications; a specialist PR and marketing consultancy serving the UK legal sector. Victoria was previously a practising solicitor and has many years’ experience of working with Top 100, multi-disciplinary and niche law firms; both in practice and during her communications career.
Victoria is a Chartered PR practitioner and still loves the hustle of news-jacking and securing top level broadcast, radio and mainstream newspaper coverage.